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BA 101-001: Business Communications (Johnston): Home
Competitive Intelligence defined
"Data gathered to improve an organization's competitive capacity."
competitive intelligence. (2011). In J. Law, Business: the ultimate resource (3rd ed.). London, UK: A&C Black. Retrieved from http://ezproxy.loyno.edu/login?url=https://search.credoreference.com/content/entry/ultimatebusiness/competitive_intelligence/0?institutionId=4905
"Information relevant to strategy formulation regarding the environmental context within which a firm competes. Beneficial because it can provide a description of the competitive environment, challenge common assumptions held about the environment, forecast future developments, determine when a strategy is no longer viable, and indicate when and how to adjust strategy to compensate for changing environment."
Kelly, L. & Booth, C. (2004). Competitive intelligence. In Dictionary of strategy: Strategic management a-z (pp. 30-30). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452229805.n132
American FactFinder from the U.S. Census Bureau provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys.
Find articles about business in magazines, newspapers and journals, author profiles, and country economic reports. See handout on the left column of this research guide to locate company profiles in Business Source Complete
Full text and indexing for journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and more. Also includes author profiles. Dates of coverage vary, 1915-present.