Competitive Intelligence defined
"Data gathered to improve an organization's competitive capacity."
competitive intelligence. (2011). In J. Law, Business: the ultimate resource (3rd ed.). London, UK: A&C Black. Retrieved from https://loyno.idm.oclc.org/login?url=https://search.credoreference.com/content/entry/ultimatebusiness/competitive_intelligence/0?institutionId=4905
"Information relevant to strategy formulation regarding the environmental context within which a firm competes. Beneficial because it can provide a description of the competitive environment, challenge common assumptions held about the environment, forecast future developments, determine when a strategy is no longer viable, and indicate when and how to adjust strategy to compensate for changing environment."
Kelly, L. & Booth, C. (2004). Competitive intelligence. In Dictionary of strategy: Strategic management a-z (pp. 30-30). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452229805.n132
Related Guides
Handouts for Finding Company Information
- Company Profiles in Business Source CompleteHandout with step-by-step instructions
Handouts for Market Research
Exploring a Company's Website
Here are the types of documents you can find by browsing the site map of the example website we used in class:
- annual reports
- presentations for investors
- progress reports
- fact sheets
- supplier list
- press releases
- SEC filings
- investor/shareholder directory
Company Information - library tools
- Business Source CompleteFind articles about business in magazines, newspapers and journals, author profiles, and country economic reports. Coverage varies, as early as 1886 to present. See handout titled "Company Profiles in Business Source Complete" for step-by-step instructions on locating information on a specific company.
