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BA 101-002: Business Communications (Warshauer): Home
Competitive Intelligence defined
"Data gathered to improve an organization's competitive capacity."
competitive intelligence. (2011). In J. Law, Business: the ultimate resource (3rd ed.). London, UK: A&C Black. Retrieved from http://ezproxy.loyno.edu/login?url=https://search.credoreference.com/content/entry/ultimatebusiness/competitive_intelligence/0?institutionId=4905
"Information relevant to strategy formulation regarding the environmental context within which a firm competes. Beneficial because it can provide a description of the competitive environment, challenge common assumptions held about the environment, forecast future developments, determine when a strategy is no longer viable, and indicate when and how to adjust strategy to compensate for changing environment."
Kelly, L. & Booth, C. (2004). Competitive intelligence. In Dictionary of strategy: Strategic management a-z (pp. 30-30). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452229805.n132
Find articles about business in magazines, newspapers and journals, author profiles, and country economic reports. Coverage varies, as early as 1886 to present. See handout titled "Company Profiles in Business Source Complete" for step-by-step instructions on locating information on a specific company.
Click 'Claritas 360' and then 'Log In to Claritas 360' and then 'Reports' to access content. Formerly Nielsen Segmentation & Market Solutions, the online equivalent of the Lifestyle Market Planner, with marketing and demographic data.