Competitive Intelligence defined
"Data gathered to improve an organization's competitive capacity."
competitive intelligence. (2011). In J. Law, Business: the ultimate resource (3rd ed.). London, UK: A&C Black. Retrieved from http://ezproxy.loyno.edu/login?url=https://search.credoreference.com/content/entry/ultimatebusiness/competitive_intelligence/0?institutionId=4905
"Information relevant to strategy formulation regarding the environmental context within which a firm competes. Beneficial because it can provide a description of the competitive environment, challenge common assumptions held about the environment, forecast future developments, determine when a strategy is no longer viable, and indicate when and how to adjust strategy to compensate for changing environment."
Kelly, L. & Booth, C. (2004). Competitive intelligence. In Dictionary of strategy: Strategic management a-z (pp. 30-30). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452229805.n132
Related Guides
Selected Business Periodicals
- Business Week
- Fast Company
- Forbes
- Fortune
- U.S. News and World Report
- Wall Street Journal
Selected Advertising Periodicals
- Adweek
- Advertising Age
- Brandweek
- DIRECT (Direct Marketing Business Intelligence)
- Journal of Advertising
- Journal of Advertising Research
- Journal of Current Issues and Research in Advertising
- Mediaweek
- PR Week
Use the Journal Finder to locate these titles in the library.
Information from the City of New Orleans
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City of New Orleans Open Data SiteData published by the City of New Orleans
Local/Regional Business Information
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Access World NewsA full-text collection of over 6700 primarily U.S. newspapers. Source for the New Orleans Advocate and Times-Picayune.
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Regional Business NewsFull text articles from 75 business publications from around the country. Includes New Orleans CityBusiness. Updated daily. Dates vary, mostly mid-1990s to present.
New Orleans Citybusiness is the business newspaper of Metropolitan New Orleans covering news on business, banking, technology, real estate, construction, law, retail, and development. You can search in the Regional Business News database (linked above) and limit your results by publication to show only articles published in New Orleans Citybusiness.
Databases
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Business Source CompleteFind articles about business in magazines, newspapers and journals, author profiles, and country economic reports. Coverage varies, as early as 1886 to present. Select the "More" drop-down menu to search for company profiles.
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Communication & Mass Media CompleteMerged CommSearch (formerly produced by the National Communication Association (NCA), and Mass Media Articles Index (formerly produced by Pennsylvania State University). Mostly magazines and journals with some encyclopedia and handbook entries. Dates of coverage vary, includes current publications.
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Hospitality & Tourism IndexIndustry and scholarly articles on the tourism and hospitality industries from more than 500 journals and magazines. Dates vary, some as far back as 1950 to present.
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Academic Search CompleteFind articles in all subject areas in over 17,000 journals and magazines, with full text for most. Updated daily. Dates vary, some as early as 1865 to present.
MRI+ Market Research Tool
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Intro to MRI+ (MediaMark Online)This PDF, created by Deborah Poole, provides an introduction to MRI+ (MediaMark Online).
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How to Read a Mediamark ReportThis handout, created by Deborah Poole, shows how to read a report from Mediamark.
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MediaMark (see MRI+)MRI+ is the online version of MediaMark Reports, the business demographic information service. Note: You must create an account while on campus using a registration code, your Loyola e-mail and any password before using. Upper and lower case are different, so please remember which you use. Ask for the registration code at the Learning Commons Desk. 1963 to present.
