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BA 101-003/004: Business Communications (Weinberg): Home

Competitive Intelligence defined

"Data gathered to improve an organization's competitive capacity."

competitive intelligence. (2011). In J. Law, Business: the ultimate resource (3rd ed.). London, UK: A&C Black. Retrieved from

"Information relevant to strategy formulation regarding the environmental context within which a firm competes. Beneficial because it can provide a description of the competitive environment, challenge common assumptions held about the environment, forecast future developments, determine when a strategy is no longer viable, and indicate when and how to adjust strategy to compensate for changing environment."

Kelly, L. & Booth, C. (2004). Competitive intelligence. In Dictionary of strategy: Strategic management a-z (pp. 30-30). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452229805.n132

Related Guides

Selected Business Periodicals

Browse articles in these magazines/newspapers by typing the title in Journal Finder.
  • Business Week
  • Fast Company
  • Forbes
  • Fortune
  • U.S. News and World Report
  • Wall Street Journal

Selected Advertising Periodicals

  • Adweek
  • Advertising Age
  • Brandweek
  • DIRECT (Direct Marketing Business Intelligence)
  • Journal of Advertising
  • Journal of Advertising Research
  • Journal of Current Issues and Research in Advertising
  • Mediaweek
  • PR Week

Use the Journal Finder to locate these titles in the library.

Information from the City of New Orleans

Local/Regional Business Information

New Orleans Citybusiness is the business newspaper of Metropolitan New Orleans covering news on business, banking, technology, real estate, construction, law, retail, and development. You can search in the Regional Business News database (linked above) and limit your results by publication to show only articles published in New Orleans Citybusiness.


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