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CMMN A326: Research for Advertising and Public Relations: Mass Communication

Handouts

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Demographic and Marketing Information

Databases

Academic Search Complete is a general database that is helpful for locating popular and scholarly information on nearly every subject. Search Communication & Mass Media Complete for materials related to mass communication. Search Business Source Complete and ABI/Inform for articles related to business.

Some materials are available in full text. If only a citation is provided, use the Get it! button to see if the full text is available through another library resource. You can request an interlibrary loan for materials that the Monroe Library does not own.

Catalogs

To find books on Mass Communication, search the library's catalog. To borrow books owned by Tulane University's library, you can ask for a TULU card at the Monroe Library desk. You can request an interlibrary loan for materials that the library does not own.

Some of the most commonly used locations for Mass Communication books in the library are:

3rd floor

HD59-59.6 Public relations. Industrial publicity

HE8689-8700.95 Radio and television broadcasting

HF5801-6182 Advertising

PN1990-1992.92 Broadcasting

PN4699-5650 Journalism. The periodical press, etc. 

TK5101-6720 Telecommunication

TR 820 Photojournalism

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