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CMMN A326: Research for Advertising and Public Relations: Mass Communication
MRI+ is the online version of MediaMark Reports, the business demographic information service. Note: You must create an account while on campus using a registration code, your Loyola e-mail and any password before using. Ask for the registration code at the Learning Commons Desk. Once you log in, click "University Reporter." Works with Firefox 2+, Internet Explorer 6+, Safari 2+, Opera 9+, Netscape 7+. 1963 to present.
Click 'Claritas 360' and then 'Log In to Claritas 360' and then 'Reports' to access content. Formerly Nielsen Segmentation & Market Solutions, the online equivalent of the Lifestyle Market Planner, with marketing and demographic data.
Academic Search Complete is a general database that is helpful for locating popular and scholarly information on nearly every subject. Search Communication & Mass Media Complete for materials related to mass communication. Search Business Source Complete and ABI/Inform for articles related to business.
Some materials are available in full text. If only a citation is provided, use the Get it! button to see if the full text is available through another library resource. You can request an interlibrary loan for materials that the Monroe Library does not own.
Full text and indexing for journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and more. Also includes author profiles. Dates of coverage vary, 1915-present.
To find books on Mass Communication, search the library's catalog. To borrow books owned by Tulane University's library, you can ask for a TULU card at the Monroe Library desk. You can request an interlibrary loan for materials that the library does not own.
Some of the most commonly used locations for Mass Communication books in the library are:
HD59-59.6 Public relations. Industrial publicity
HE8689-8700.95 Radio and television broadcasting
PN4699-5650 Journalism. The periodical press, etc.
The library’s online catalog contains information about the books, e-books, music scores, videos (both DVD and VHS), and sound recordings that the library owns. The catalog also contains detailed information about the print journal and magazine titles that the library owns, but it does not contain citations for individual articles. For more help in using the catalog, ask a librarian, review our FAQs.
Catalog of books, web resources, and other material worldwide in OCLC member libraries. (Does not include book chapters or individual articles in journals, magazines, and newspapers.) Includes considerable non-English language material.