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Appropriate Use of Electronic Resources
Use these resources to find demographic, psychographic, and consumer market data.
MRI Simmons Insights
Online business demographic information service. Must be on campus to use. Previously known as Mediamark, MRI+, or University Reporter.
Nielsen PRIZM Market Segments
View neighborhood household "segments," or distinct lifestyle types, within any ZIP Code. Only basic information available. The library does not have full access to this database.
"Free Stuff" from VALS
Free reports from the VALS ("Values, Attitudes And Lifestyles") survey.
Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.