Related Guides
Appropriate Use of Electronic Resources
Please see our Appropriate Use of Electronic Resources (last revised Aug. 2013).
Marketing
Use these resources to find demographic, psychographic, and consumer market data.
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Market Share ReporterThe Market Share Reporter lists amount of market for sales of many primarily consumer products for 2013-2014. Part of the Gale Directory Library and Gale Virtual Reference Library.
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MRI Simmons InsightsOnline business demographic information service. Must be on campus to use. Previously known as Mediamark, MRI+, or University Reporter.
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Nielsen PRIZM Market SegmentsView neighborhood household "segments," or distinct lifestyle types, within any ZIP Code. Only basic information available. The library does not have full access to this database.
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"Free Stuff" from VALSFree reports from the VALS ("Values, Attitudes And Lifestyles") survey.
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Consumer Expenditure SurveyInformation on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
