Marketing: Home
Recommended resources for marketing research.
Related Guides
Appropriate Use of Electronic Resources
Please see our Appropriate Use of Electronic Resources (last revised Aug. 2013).
Marketing
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Claritas 360 (formerly Local Market Audience Analyst)Formerly Local Market Audience Analyst and Nielsen Segmentation & Market Solutions. The online equivalent of the Lifestyle Market Planner, with marketing and demographic data. Click 'Log into Claritas 360.' (Currently unavailable off campus.)
Use these resources to find demographic, psychographic, and consumer market data.
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Market Share ReporterThe Market Share Reporter lists amount of market for sales of many primarily consumer products for 2013-2014. Part of the Gale Directory Library and Gale Virtual Reference Library.
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MRI+ (MediaMark Online)MRI+ is the online version of MediaMark Reports, the business demographic information service. Note: You must create an account while on campus using a registration code, your Loyola e-mail and any password before using. Upper and lower case are different, so please remember which you use. Ask for the registration code at the Learning Commons Desk. 1963 to present.
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Nielsen PRIZM Market SegmentsView neighborhood household "segments," or distinct lifestyle types, within any ZIP Code. Only basic information available. The library does not have full access to this database.
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"Free Stuff" from VALSFree reports from the VALS ("Values, Attitudes And Lifestyles") survey.
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Consumer Expenditure SurveyInformation on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Subject Guide
Michael Truran
Contact:
(504) 864 - 7119