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This handout, created by Deborah Poole, shows how to read a report from Mediamark.
In these databases you'll find articles and reports from journals, magazines, and newspapers. Some databases provide the full text of articles and other provide citations only. If only a citation is provided, use the Get it! button to see if the full text is available through another library resource.
Merged CommSearch (formerly produced by the National Communication Association (NCA), and Mass Media Articles Index (formerly produced by Pennsylvania State University). Mostly magazines and journals with some encyclopedia and handbook entries. Dates of coverage vary, includes current publications.
Find articles about business in magazines, newspapers and journals, author profiles, and country economic reports. Coverage varies, as early as 1886 to present. Select the "More" drop-down menu to search for company profiles.
MRI+ is the online version of MediaMark Reports, the business demographic information service. Note: You must create an account using your Loyola e-mail and any password before using. Upper and lower case are different, so please remember which you use. Once you log in, click the "Mediamark Reporter" link in the upper-right of the page. Works with Firefox 2+, Internet Explorer 6+, Safari 2+, Opera 9+, Netscape 7+. 1963 to present.
Formerly Local Market Audience Analyst and Nielsen Segmentation & Market Solutions. The online equivalent of the Lifestyle Market Planner, with marketing and demographic data. Click 'Log into Claritas 360.' (Currently unavailable off campus.)