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CMMN A310: Advertising: Mass Communication

Handouts for Advertising and Marketing Databases

Databases

In these databases you'll find articles and reports from journals, magazines, and newspapers. Some databases provide the full text of articles and other provide citations only. If only a citation is provided, use the Get it! button to see if the full text is available through another library resource.

Useful Periodicals

  • Adweek
  • Advertising Age
  • Brandweek
  • DIRECT (Direct Marketing Business Intelligence)
  • Journal of Advertising
  • Journal of Advertising Research
  • Journal of Current Issues and Research in Advertising
  • Mediaweek
  • PR Week

Use the Journal Finder to locate these titles in the library.

Print Reference Materials for Advertising and Marketing

Reference books are located on the first floor of the library.

Advertising and Marketing Databases