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ENTR 893: Technology Product Management (Mancuso): Home
This research guide covers:
finding company information using library tools
conducting industry research beginning with the company's website
Competitive Intelligence defined
"Data gathered to improve an organization's competitive capacity."
competitive intelligence. (2011). In J. Law, Business: the ultimate resource (3rd ed.). London, UK: A&C Black. Retrieved from http://ezproxy.loyno.edu/login?url=https://search.credoreference.com/content/entry/ultimatebusiness/competitive_intelligence/0?institutionId=4905
"Information relevant to strategy formulation regarding the environmental context within which a firm competes. Beneficial because it can provide a description of the competitive environment, challenge common assumptions held about the environment, forecast future developments, determine when a strategy is no longer viable, and indicate when and how to adjust strategy to compensate for changing environment."
Kelly, L. & Booth, C. (2004). Competitive intelligence. In Dictionary of strategy: Strategic management a-z (pp. 30-30). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452229805.n132
Provides citations to most English-language nursing journals, publications from the American Nurses' Association and the National League for Nursing, and journals from allied health disciplines. Also covers consumer health, health sciences librarianship, chiropractic, and health services administration literature. Covers 1982 to present.